Top Ten Marketing and Sales Strategie

In keeping with our trend of highlighting 30 brilliant social media campaigns, we now turn our lens to content marketing. The Content Marketing Institute defines content marketing as "a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action."

The brands and efforts highlighted in this post definitely meet those qualifications. They've created something that's valuable, relevant, and consistently useful to their audience (and a clearly defined audience, at that). Ultimately, I don't know what actions were driven by these campaigns because I can't peer into each brand's analytics and conversion rates. But I can attest that these campaigns caught my eye, and serve as shining examples of content marketing genius.

I've organized these into content-style categories to showcase the trends shaping today's best content marketing. Trends include:

How-To Content
Shareable Visuals
Clever Curation and Crowd-Sourcing
Behind-the-Scenes Brilliance
A+ Brand-Building

Creating the right go-to-market strategy is the key to winning market share and customers. The winning strategy identifies how to break in and win top clients, giving your company an edge over the competition.

Marketing & Selling Strategies provides you with strategies, concepts and tools to break in and win a market segment or geographic market. You will work in teams to take the concepts learned and create a winning, go-to-market strategy.

Marketing & Selling Strategies focuses on:

Creating a go-to-market strategy that positions you to win work
The importance of strategy in creating a best-in-class business development effort
Analyzing your own business development efforts to find your company’s “crow bars” and “red flags”
How to compete with tough contractors that insist on selling only on price
Strategies that generate customer loyalty
What is needed to take business development from concept to implementation

Questions Contractors Are Asking:
Contractors are asking a series of tough questions of their business development efforts:

How do we win in today’s market?
Where are the right growth opportunities for us?
How do we structure the company to grow?
Do we have the right people leading the effort?
How do we measure progress and success?
How do we move from concept to reality?

When senior leaders from across organizational disciplines come together to craft winning go-to-market strategies, you see results in the customers you attract and increased win rates. Bring your top team to the session to create your own winning go-to-market strategy.

Download the Marketing & Selling Strategies 2015 brochure.

If you have any questions about the program or the topics we will cover, please contact the program director, Cynthia Paul at 303.398.7206.

Who Should Attend

This course is designed for:

Presidents
CEOs
Vice presidents
Heads of estimating, operations and pre-construction
Executives responsible for business development and marketing

Bring your top team to the session to create your own winning go-to-market strategy.

Benefits

Join us at the three-day seminar where you will learn:

The mix of strategies needed to optimize company growth and profit
How to find unmet or underdeveloped market needs
Elements of creating a differentiated strategic advantage
Use of touch points to uncover new opportunities and strategies to win work
How to identify best-in-class practices in your firm using FMI’s Business Development Assessment
Selling “up” the customer’s organization chart
Creating clear “win” strategies to beat competitors at their own game
How to find the real decision-makers in your targeted customers
How to pick the customers, market and geographies that help you win more work
The tools you need to put together the winning business development strategy for your company

What the Attendees Are Saying...
"The course gave me the ability to think along the proper lines in order to develop a BD plan." — Pascale J. Ambrosio, Executive Vice President, Hallen Construction
"The program contains all of the elements necessary to increase and sustain revenue goals." — Bryan Hay, Director of Business Development, Hardaway Construction
"Great content with exceptional delivery as usual." — Dustin Rohrbach, Project Executive, Danis Building Construction Company
"This course has provided me with great tools to enable me with business development." — Jeremiah Filjones, Kimmins Contracting Corporation
"This course was so on-point and full of practical information…We have a lot of work to do." — Jerod Kaufman, Project Developer, Robinson Construction
"Excellent material and tools. Cynthia Paul was outstanding at presenting and encouraging group discussion. I would highly recommend this program to anyone in the construction industry." — Darcy Dupont, Senior Manager, Business Development, ATCO Structures and Logistics
"This program is very informing. I discovered “business development” is more than just “sales;” it can influence a process that isvaluable and vital to today’s construction industry." — Joshua Payne, Business Development Manager, Southern Industrial

Business Development Services

FMI has created courses based on proven processes that will improve your business development results, win more work and grow your profitability:

Marketing & Selling Strategies
Construction Selling Skills
Winning Proposals

FMI’s experienced team can customize a solution specifically for you. With the tools that you will gain through one of these programs or through an engagement specifically designed for your company, you will create a strategic business development vision and a structured implementation plan to differentiate your company from the competition.

Contact Cynthia Paul at 303.398.7206 to determine which option fits your needs best and will make your team most effective.